
Let’s address the elephant in the room. CrossFit costs more than a regular gym.
People say it all the time:
“CrossFit is expensive.”
“I can get a gym membership for half the price.”
“I just want to train — why pay more?”
Fair questions. But here’s the thing most people miss:
The real cost of CrossFit isn’t the monthly fee. The real cost is what you get in return.
And when you look at it properly, CrossFit is often the cheaper optionin the long run.
When people compare prices, they usually compare CrossFit membership vs access to machines and weights. That’s already a mismatch.
A regular gym membership usually gives you a room, equipment, zero guidance, zerostructure, zero accountability. You’re paying for access, not results.
CrossFit is different.
You’re paying for coaching, programming, structure, progression, safety, community, accountability. You show up and the session is already planned. There’s a progression behind it. Someone is watching how you move, adjusting things in real time, and making sure you’re not just working hard, but working well.
That difference matters more than the price.
Good coaching isn’t cheap. And it shouldn’t be.
You’re not just shown exercises and left alone. You’re coached — every session.
That means:
If you paid for this level of coaching privately, it would cost far more thanyour membership.
Here, it’s built in.
Most people in a regular gym don’t know what to train, do random workouts, copy things from Instagram, change plans every week, never track progress. Months go by. Nothing changes. They blame themselves.
CrossFit removes that problem.
It creates accountability. Classes happen at set times. Coaches know who you are. People notice when you’re not there. That sense of being expected makes it easier to keep showing up, especially when motivation drops.
And showing up is where results come from. Consistency is where results come from.
Cheap memberships are easy to buy and easy to ignore. People sign up, go a few times, then disappear. The membership is cheap, but the results never come. Cheap doesn’t matter if it doesn’t work.
CrossFit works because accountability keeps you consistent. Consistency gets results. Results are what you’re actually paying for.
When training lacks structure and guidance, people often pay later in different ways. They get stuck and hire personal trainers to restart. They pick up aches and injuries from poor movement. They spend years “trying” without real progress and blame themselves for it.
Those costs don’t always show up as gym fees, but they’re real. And that’s expensive. Financially and mentally.
Training properly from the start saves you from all of that.
CrossFit isn’t about chasing sweat or burning calories for an hour. It’s about building strength that carries into daily life. Moving well. Being confident in your body. Staying capable as you get older instead of slowly becoming fragile. This is an investment in how you live.
At Martell, we keep classes small so coaching stays personal. We scale workouts properly instead of pushing everyone to the same level. We care about how you move, not just how fast you finish.
You’re not paying for intensity or hype. You’re paying for quality coaching and a system that works long-term.
Compared to a basic gym membership, yes.
Compared to personal training, physio bills, years of inconsistency, and starting overagain and again? No.
Thereal cost isn’t the price.
It’s training without direction.